Business Insights: Essential
Research, analyse, interpret and understand companies and industries
Today's business students need instant access to reliable, comprehensive data and the tools to analyse and interpret the information. Gale Business Insights: Essentials delivers authoritative company and industry information, articles, and statistical data.
Gale Business Insights: Essentials features easy-to-search rich content, a user-friendly interface, and robust analytical tools that enable students to explore real-world applications and develop their analytical skills.
Gale Business Insights: Essentials makes it easy for students to use in-depth information on U.S. and international businesses, industries, and products.
Gale Business Insights: Essentials empowers students to:
- Easily research companies, industries and business topics in the context of timely news and reports
- Instantly analyse and compare financial and statistical data with interactive charting tools
- Access company profiles and industry rankings as well as brand and product information
- Access SWOT reports, financial analysis tools, business associations, investment reports and market research reports
- Use data from Gale staple publications, including International Directory of Company Histories, Market Share Reporter, Business Rankings Annual, Encyclopedia of American Industries and many others
FEATURED REVIEW
"...the accessible user interface and the inclusion of so many different source types makes Business Insights: Essential an excellent starting point for any business research project. Recommended. Lower-division undergraduates through researchers/faculty."
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Additional Details
subjects covered
- Accounting
- Business & Economics
- Management
- Marketing
Platform Features & Tools
Interactive Charting
Manipulate statistical data and customize your own charts. These powerful analytical tools enable students and researchers to gain a broad understanding.
Cross-Search Capability
Ability to search across multiple data types from a single search box with targeted search options by category: company, article, industry, and keyword.
Easily Save Content
All articles include PDF and HTML download options.
Reviews & Testimonials
"...the accessible user interface and the inclusion of so many different source types makes Business Insights: Essential an excellent starting point for any business research project. Recommended. Lower-division undergraduates through researchers/faculty."
