Gain Community Awareness, Maximize Marketing Potential

Ensure that your marketing goals and objectives support households across the area you serve. By integrating powerful demographics, Gale Analytics adds value to existing data—including content from your integrated library system (ILS) and other electronic systems—unlocking key insights about your community to fuel your marketing outreach. Easy to use and share, Tableau Reader dashboards better equip your library and staff to target new populations, create new programs, market library services, and allocate resources more efficiently.

Gale Analytics uses the power of Experian’s Mosaic® USA proprietary household segmentation system to make it easier for librarians to understand their surrounding population. Experian segments households into 71 unique profiles, or Mosaics, which are used to help librarians segment patrons and nonpatrons based on demographic and lifestyle characteristics. Librarians can also skip some time and the stress of preparing data with help from Alteryx workflows, which provide a reusable workflow for self-service data prep and statistical analysis, allowing more time to analyze data. With an easy way to prepare, blend, and visualize data sources, Gale Analytics helps you extract maximum value from your data to better inform your outreach.

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Apps

Branches

Track your cardholders’ activity across various branches of your system to better allocate resources, programs, services, and marketing outreach. 

Physical Collections

Combine circulation data with community household data to assess how your patrons use print resources. 

Digital Collections

Blend your eBook and audiobook vendor data with Mosaic lifestyle clusters to access demographic insight into who you’re serving and how to better inform digital collection development. 

Marketing Action - Patrons

Conduct targeted direct mail or email campaigns with ease based on demographic insights.

Marketing Action - Non-Patrons

Reach out to potential new cardholders with messages on programming or collections tailored to their lifestyle and interests.

Patron Insights

Uncover who your patrons are (and aren’t) so you can make data-driven decisions and drive meaningful outcomes aligned to library's mission and goals. 

Product Update

Community Insights

Understand your community, both patrons and nonpatrons, to more effectively meet its needs.

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Expand Your Impact and Your Reach

Create meaningful outreach programs to targeted segments of your community with the Marketing Action apps. Marketing Action provides lists of household addresses, based on demographic and lifestyle criteria, so messages can be targeted to recipients’ specific interests.

Dedham Public Library and a New Library Site

When Dedham Public Library realized the time had come to replace both its 19th century main library and early 20th century branch, the primary question was, where is the best place to construct a new library to meet the needs of our 21st century patrons?

Platform Features & Tools

On Demand Reporting

Customize your dashboard by modifying the service area, selecting cities and counties, or uploading a GIS spatial file. You can export dashboard visuals as PDF, PowerPoint, or PNG files. 

Mosaic Lifestyle Segmentation

Understand patrons using household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles called Mosaic segments. 

Interactive Dashboard

Leveraging the Patron Profiles and Marketing Action (Patron and Non-Patrons) Apps, the interactive dashboard transforms your data into visuals you can manipulate.  

Additional Analytical Support

Access analytical tools to create a service area, convert flat files (e.g., TXT or TSV) to accepted formats, and clean your data.

Interpret Data Quickly

With easy-to-run apps and a simple data upload, you can gain valuable insights about your patrons in minutes.

Ensure Patron Privacy

Designed to protect the privacy of individuals, addresses and circulation data are disassociated from customer names. All data research is blended in a secure cloud environment, and output goes directly back to the library account.