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UNIVERSAL UX DESIGN: BUILDING MULTICULT USER EXPERIENCE

Information Science

Computing & Information Technology

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This book provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy. It teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture.</P>

Universal UX Design

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
About the Author.
Introduction.
Grey Matter.
1: Are You Experienced?.
2: The Universal Totem Pole.
3: Across the Dashboard.
Magnum Impulse.
4: Worlds Within Worlds.
5: Mental Manifests.
About Face.
6: Cutting Copy.
7: Global Designs.
8: A Thousand Pictures.
9: Conclusion: Spirits in a Digital World.
References.
Index.

Universal UX Design.css-1p8rvzy{position:absolute;padding-left:8px;}

Universal UX Design