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Film Studies

Media & Fine Arts

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B2B & B2C

Facing an economic crisis in the 1980s, the Hollywood industry moved boldly to control the ancillary markets of videotape, video disk, pay-cable and pay-per-view, and the major studios found themselves targeted for acquisition by global media and communications companies. This volume examines the decade's transformation that took Hollywood from the production of theatrical film to media software. Some of the films discussed in this volume include: Platoon, Do The Right Thing, Blue Velvet, Diner, E.T., Batman, and Body Heat.

History of the American Cinema: A New Pot of Gold: Hollywood Under the Electric Rainbow, 1980-1989

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HISTORY OF AMERICAN CINEMA V10

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This series should become a standard reference source in every U.S. Library -- CHOICE

The amount of fascinating information that has not been seen before is generous...What a story! And what a story to come...I can't wait for the sequels. -- The New York Times Book Review (Volumes 1,2 and 3)

Undoubtedly and deservedly, the Scribner's volumes will become the standard reference works for the history of American film.  --Film Quarterly (Volumes 1-3)

There's no doubt that these books will find use in college libraries across the nation. -- Booklist

History of the American Cinema: A New Pot of Gold: Hollywood Under the Electric Rainbow, 1980-1989.css-1p8rvzy{position:absolute;padding-left:8px;}

History of the American Cinema: A New Pot of Gold: Hollywood Under the Electric Rainbow, 1980-1989