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THE INTERNET TRAP: DGTL ECON BLDS MNPLS UNDRMNS DEMCRCY

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<P>This title challenges everything you thought you knew about the online economy. The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. This provocative and timely book explains how this happened and sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and what small players can do to survive in a game rigged against them. It shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. The author demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy, and why, even on the internet, there is still no such thing as a free audience.</P>

The Internet Trap

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Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
List of Figures and Tables.
Acknowledgments.
The Internet Trap.
1: Rethinking the Attention Economy.
2: A Tilted Playing Field.
3: The Political Economy of Personalization.
4: The Economic Geography of Cyberspace.
5: The Dynamics of Web Traffic.
6: Less of the Same: Online Local News.
7: Making News Stickier.
8: The &#x201C;Nature&#x201D; of the Internet.
Appendix on Data, Methodology, and Models.
Notes.
Bibliography.
Index.

The Internet Trap.css-1p8rvzy{position:absolute;padding-left:8px;}

The Internet Trap