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LET STORY DO WORK: ART STORYTELLING FOR BUSINSS SUCCESS

Business Communication

Business & Economics

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B2B & B2C

<P>Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, This book shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. You’ll discover how to use stories to: capture attention, engage your audience, change minds; inspire action, bring facts and data to life, clarify challenging concepts, pitch persuasively, fundraise effectively, and more.</P>

Let the Story Do the Work

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Front Cover.
Advance Praise for Let the Story Do the Work.
Title Page.
Dedication.
Acknowledgments.
Contents.
Foreword.
Introduction: Why Stories? How Story + Qualifications = Standout Success.
Anatomy of a Story.
1: Master the Key Elements of Storytelling.
2: The Five Basic Plots in Business Communication.
Bringing Stories to Life.
3: Look Who&#x2019;s Listening.
4: Telling Stories with Data.
5: Making the Complex Clear.
6: Combining the Power of Story and Simple Visuals.
7: Collecting Stories from Everywhere.
Stories in Action.
8: Using Your Own Story to Build Credibility and Connection.
9: Successful Networking Starts with a Good Story Hook.
10: Selling the Social Impact of Nonprofit Organizations with Story.
11: Case Study: The Healthcare Industry.
12: Epilogue.
Notes.
Index.
About the Author.
Copyright Page.

Let the Story Do the Work.css-1p8rvzy{position:absolute;padding-left:8px;}

Let the Story Do the Work