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Management

Business & Economics

Gt Product Group

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B2B GT

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B2B & B2C

<P>This guide helps maximize the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organize, and execute an effective development plan, with step-by-step expert guidance.</P>

Business Development For Dummies

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BUSINESS DEVELOPMENT FOR DUMMIES

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
Introduction.
Getting Started with Business Development.
1: Introducing Business Development for Services Firms.
2: Finding Damaging Gaps in Your Business Development.
3: Diving Inside Your Customer&#x0027;s Head.
4: Using the Lifecycle to Your Advantage.
Planning for Business Development.
5: Getting Ready for Business Development.
6: Building Your Business Development Plan.
7: Putting Your Plan into Action.
Making the Most of Marketing.
8: Appreciating the Benefits of Marketing for Your Business.
9: Driving Sales Success with Effective Marketing.
10: Creating Your Marketing Plan.
11: Automating Marketing &#x2013; More Leads with Less Effort.
12: Forming a Winning Team: Marketing and Sales Cohesion.
Seeing What Sales Can Do for You.
13: Becoming the Leader of the (Sales) Pack.
14: Taking the Lead: Selling Under Control.
15: Closing the Sale to Your Satisfaction.
Managing Your Customers for Business Success.
16: Generating Success from the Customer Relationship.
17: Joining Together to Maximize Business and Customer Value.
18: Standing Tall To Get More Customers: Vertical Industries.
Making Influential Friends: Partnerships.
19: Seeking Partners for Mutual Benefit.
20: Pursuing Your Plans for a Successful Partnership.
The Part of Tens.
21: Ten Regular Actions that Benefit Your Business.
22: Ten Key Metrics to Watch.
23: Ten Great Resources for Business Development.
Index.
About the Author.
Dedication.
Author&#x0027;s Acknowledgments.

Business Development For Dummies.css-1p8rvzy{position:absolute;padding-left:8px;}

Business Development For Dummies