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LATINX VOICES: HISPANICS IN MEDIA IN THE US

Communications

Media & Fine Arts

Broadcast Journalism

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B2B GT

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B2B & B2C

<P>This book is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S. and explains the impact of this population on the media industry today.</P>

LatinX Voices

COLFR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
LatinX Voices.
Title Page.
Copyright Page.
Contents.
Preface.
Acknowledgments.
About the Editors.
Foreword.
1: Immigration and the Emergence of Hispanic Periodicals in the U.S..
2: Waves of Migration: A Brief History of the Hispanic/LatinX Presence in the U.S..
3: Paving the Way: Hispanic Newspapers in the U.S. before World War II.
4: Extra! Extra! Bold, Vibrant, and Punchy: Hispanic Newspapers in the U.S. Since World War II, from Print to the Digital Age.
5: Hispanic and LatinX Artists in Media.
6: Hollywood&#x2019;s Bronze Screen: Hispanics and Latinos in U.S. Films.
7: El Ritmo Latino: Hispanic/LatinX Music Influences in the U.S..
8: Hispanic/LatinX Art in the U.S.: Past and Present.
9: The LatinX Impact on Electronic and Digital Media.
10: From Grassroots to Big Business: The Emergence and Development of Hispanic/LatinX Radio in the U.S..
11: From Radio Stations to Television Networks: The Evolution of Spanish-Language Broadcasting in the U.S..
12: Connecting with &#x201C;Mi Gente&#x201D;: Hispanic/LatinX Influencers, Entrepreneurs, and Consumers Online.
13: Reaching Hispanic/LatinX Audiences.
14: The Hispanic/LatinX Audience: Mobile, Social, and Traditional Media Use.
15: Tapping into Hispanic/LatinX Buying Power: An Overview of Hispanic Marketing and Advertising in the U.S..
16: Don&#x2019;t Forget the Brasileiros: Reaching the Brazilian Audience.
17: Management, Diversity, and Language.
18: Behind the Scenes: Decision-makers in the Growing Hispanic/LatinX Media Market.
19: Representations of &#x201C;La Raza&#x201D;: Stereotypes, Gender Issues, and the Impact of Images in Media.
20: Linguistic Diversity in Hispanic/LatinX Media: Leveraging Your Skills.
Glossary.
Index.

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LatinX Voices