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TRANSFORMING NEWSROOMS: CONNECTING ORG CULT

Industry

Business & Economics

Mass Communications & Publishing

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

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B2B & B2C

<P>This book offers a practical guide to navigating structural and culture change for news organizations facing economic disruption in today’s rapidly changing media landscape. Even when the need for change is obvious, the best ideas and intentions are often not followed by successful execution. This book offers a road map for understanding the obstacles to change in news organizations and how to overcome them. Providing a detailed overview of the ways in which news processes and routines are being fundamentally altered to meet new demands for multimedia, interactivity, and immediacy, the book offers tips to help news organizations better serve communities by understanding what information people need and how they want to engage and collaborate. The book also features a variety of case studies and examples from news organizations of all kinds, including a 10-year in-depth investigation of the <EM>Christian Science Monitor</EM>, the first national news organization to stop its daily presses for a digital report.</P>

Transforming Newsrooms

COLFR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Other Frontmatter.
Transforming Newsrooms.
Title Page.
Copyright Page.
Contents.
Acknowledgments.
Introduction.
1: Uncovering Your Values One.
2: Deciphering Your Culture Two.
The Christian Science Monitor: A Decade of Change Making a Radical Shift for Survival.
3: Developing Your Strategy Three.
4: Developing an Entrepreneurial Mindset Four.
The Christian Science Monitor: A Decade of Change Page Views Are Not Enough.
5: Engagement - Applying the Model Five.
6: Leading through Change and Resistance Six.
The Christian Science Monitor: A Decade of Change Retrenchment.
Conclusion &#x2013; Developing Your Road Map.
Index.

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Transforming Newsrooms