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Encyclopedia of Major Marketing Strategies

ENCYCLOPEDIA OF MAJOR MARKETING STRATEGIES V4

Marketing

Business & Economics

Advertising

Gt Product Group

Binding Format

Volume

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

The fourth edition of the <EM>Encyclopedia of Major Marketing Strategies (EMMS)</EM> builds on the foundation of the first three volumes, covering 100 marketing campaigns by some of the top global brands and high-profile social movements of the last few years. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies can easily be utilized in an academic setting as case studies, or illustrative examples often described as “war stories” by professors. The essays in EMMS are presented alphabetically by brand or company in a single volume. Essays on organizations such as Bonds, Ikea, Kenzo, and Sanlam explore strategies outside of the United States and touch on some of the different methods an overseas marketing effort might employ. <EM>EMMS</EM> also examines green marketing in essays such as Patagonia’s “The Refuge” and Scott’s “Green Screen.”

12th+

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

84 Lumber, "The Journey".
Adidas, "Calling All Creators".
Afghanistan Ministry of Public Health, "The Immunity Charm".
Airbnb, "#WeAccept".
Alibaba, "Singles Day".
Allstate, "Broken Resolutions".
Amazon, "Alexa Loses Her Voice".
Ancestry.com, "Declaration Descendants".
Apple, "Earth—Shot on iPhone".
Ariel, "Share the Load".
Bacardi, "Break Free".
The Body Shop, "Forever Against Animal Testing".
Bonds, "The Boys".
Burger King, "Google Home of the Whopper".
Canadian Down Syndrome Society, "Anything But Sorry".
Capcom, "Monster Hunter: World".
Chance the Rapper, "Coloring Book".
Chipotle, "As Real As It Gets".
Cigna, "TV Doctors of America".
Coca-Cola, "Pool Boy".
Delta Air Lines, "The Dating Wall".
Dos Equis, "New Most Interesting Man in the World".
Duluth Trading Company, "Man on a Mission".
Easterseals, "Change the Way You See Disability".
E*Trade, "This is Getting Old".
Faber-Castell, "The Never-Ending Forest".
Ford Motor Company, "Go Further".
Geico, "Crushed".
Gillette, "Handle With Care".
GMC, "Like a Pro".
Groupon, "Who Wouldn’t?".
Guinness Brewery, "Made of More".
Health Executive Service, "I Will Survive".
Heineken, "Worlds Apart".
Heinz, "Pass the Heinz".
Hornbach, "Regret Nothing".
HotelTonight, "Visit, Don’t Stay".
IKEA, "25m2".
Intuit, "A Giant Story".
Italia Longeva, "Chat Yourself".
Jigsaw, "Love Immigration".
Jim Beam, "Make History".
Jollibee, "Perfect Pairs".
Kenzo, "The Realest Real".
KFC, "FCK".
Lacoste, "Save Our Species".
Le Fonds Addict Aide, "Like My Addiction".
The Legacy Store Berlin, "PaintBack".
LinkedIn, "In It Together".
Louvre Abu Dhabi, "The Highway Gallery".
Lush, "Trans Rights are Human Rights".
MailChimp, "Did You Mean MailChimp".
Marvel Studios, "Black Panther".
Mazda, "Don’t Scroll and Drive".
McDonald’s, "Szechuan Sauce".
Mellon Educate, "#WTFHYD".
Mercedes-Benz, "4Fathers".
Nestlé, "Pure Life Begins".
Netflix, "Stranger Things".
Never Again MSD, "March for Our Lives".
New York Society for Ethical Culture, "No More Black Targets".
New York Times, "#MeToo/Truth".
Nike, "Breaking 2".
Nissan, "#SheDrives".
Oaktree Foundation, "End Poverty".
Patagonia, "The Refuge".
Pepsi, "Live for Now Moments".
Philippine Department of Tourism, "Experience the Philippines".
Plan International, "Maternity Wear for 12-Year-Olds".
Procter & Gamble, "It’s a Tide Ad".
Progressive, "Parentamorphosis".
PromPerú, "Suitcases of Peru".
Ram Trucks, "Built to Serve".
REI, "Paul’s Boots".
Salesforce.com, Blaze Your Trail".
Samsung, "Ostrich".
Sanlam, "Two-Minute Shower Songs".
Scotts, "Green Screen".
SK-II, "Expiry Date".
Skittles, "Give the Rainbow".
Snapchat, "A New Kind of Camera".
Sony Interactive Entertainment, "Gravity Cat".
Spotify, "Play This at My Funeral".
State Street, "Fearless Girl".
Target Corporation, "More in Store".
Tigerair Australia, "Infrequent Flyers Club".
Tourism Australia, "Dundee".
Toyota, "Drive Happy Project".
Turkish Airlines, "Explore More".
Twitter, "#HereWeAre".
Uber, "Move Forward".
Under Armour, "We Will".
Visa, "Resetting Finish Lines".
Visit Sweden, "Sweden on Airbnb".
Vodafone, "Mohamed Salah".
Volvo, "Moments".
Walkers Crisps, "Choose of Lose!".
Walmart, "The Box".
Wix, "Disruptive World".
World Wildlife World, "#LastSelfie".

Encyclopedia of Major Marketing Strategies.css-1p8rvzy{position:absolute;padding-left:8px;}

Encyclopedia of Major Marketing Strategies