zone3

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

secondary-account-menu

zone1

mega-menu

Browse by Institution Type

Browse by Product Type

Products

Support

products

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

zone2

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

secondary-primary-menu

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

footer-legal-menu-component

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

container

cengage:galethorndikeseo

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

header-component

footer-social-menu-component

Profile

Orders

Wish List

Fast Order Entry

My Account

config

gale-footer

footer-legal-menu

Terms of use

Privacy

FIND YOUR REP

support-order-2

Account Information

bundle-connector

footer

footer-menu-component

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

single-column

header

Marketing

Business & Economics

Advertising

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

Professionals looking for a career change to the fields of advertising, sales, and marketing need look no further. <EM>Advertising, Sales, and Marketing</EM> provides readers with valuable insight on how to change careers and features interviews with professionals in the field as well as self-assessment tests to get them on the right path. This valuable new career guide helps readers identify important skills or qualities needed to succeed in this field, and a list of further information and trade organizations is also provided.

Advertising, Sales, and Marketing.css-1p8rvzy{position:absolute;padding-left:8px;}

Advertising, Sales, and Marketing