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CORPORATIONS THAT CHANGED THE WORLD: STARBUCKS 2

Business History

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe? Part of Greenwood’s <EM>Corporations That Changed the World</EM> series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces Starbucks’; meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, current financial data, and coverage of the COVID-19 pandemic’s impact on the company.</P>

Starbucks

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Dedication.
Contents.
Acknowledgments.
Introduction.
1: Origins and History of Starbucks.
2: The Founders and Early Management Team.
3: The Coffeehouse Experience.
4: Behind the Blends.
5: Digital Innovation and Technology.
6: Social Impact.
7: Financial Results and Executive Leadership.
8: Coffee Competition.
9: Coping with Controversy.
10: Starbucks and Schultz: Planning for the Future.
Timeline.
Glossary.
Acronyms.
Directory of Resources.
Bibliography.
Index.
About the Author.

Starbucks.css-1p8rvzy{position:absolute;padding-left:8px;}

Starbucks