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The SAGE Encyclopedia of Corporate Reputation

THE SAGE ENCYCLOPEDIA OF CORPORATE REPUTATION 2V

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

With a remarkable collection of articles from over 250 leading scholars from all over the world, this handbook offers a comprehensive resource on corporate reputation. It is essential reading for students, researchers, educators, and professionals interested in this topic.

12th+

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Editorial Board.
Title Page.
Copyright Page.
Contents.
List of Entries.
Reader&#x2019;s Guide.
About the Editor.
Contributors.
Introduction.
1: Accountability.
2: Accreditation and Certification.
3: Action and Performance.
4: Activist Campaigns.
5: Actor-Network Theory.
6: Ad Hominem Argument.
7: Advertising.
8: Africa, Corporate Reputation in.
9: Agency Theory.
10: Agenda-Building Theory.
11: Agenda-Setting Theory.
12: Alignment between Identity and Reputation.
13: Anonymity and Privacy.
14: Anticipatory Impression Management.
15: Apologia Theory.
16: Asia, Corporate Reputation in.
17: At-Risk Populations.
18: Attitudes.
19: Attribution Theory.
20: Audiences.
21: Authenticity.
22: Autocommunication Theory.
23: Balance Theory.
24: Benchmarking.
25: Best Practices.
26: Big Fish in Little Ponds.
27: Branch Identity.
28: Brand.
29: Brand Bully.
30: Brand Co-Creation Model.
31: Brand Communities.
32: Brand Journalism.
33: Brand Orientation.
34: Brandjacking.
35: Business History.
36: Business Journalism.
37: Capability Reputation.
38: Case Studies.
39: Categories.
40: Cause-Related Marketing.
41: CEO Celebrity.
42: Channels.
43: Chaos Theory.
44: Character Assassination.
45: Co-Creation Theory.
46: Codes of Conduct.
47: Cognitive Dissonance.
48: Coherence.
49: Collective Intentionality.
50: Commercial and Political Speech.
51: Communication Management.
52: Communication Strategy.
53: Communicatively Constituted Organization Theory.
54: Complex Adaptive Systems.
55: Complexity Theory.
56: Conflict Management.
57: Conformity and Differentiation.
58: Constituents.
59: Content Analysis.
60: Co-Orientation Theory.
61: Corporate Advocacy.
62: Corporate Agenda Setting.
63: Corporate Apologies.
64: Corporate Associations.
65: Corporate Communication.
66: Corporate Communication Axioms.
67: Corporate Communication Law.
68: Corporate Communication Policies.
69: Corporate Diplomacy.
70: Corporate Governance.
71: Corporate History.
72: Corporate Identity.
73: Corporate Political Activity.
74: Corporate Political Reputation.
75: Corporate Public Figures.
76: Corporate Social Irresponsibility.
77: Corporate Social Performance.
78: Corporate Social Responsibility.
79: Corporate Social Responsibility, Communication of.
80: Corporate Social Responsibility, Company-Sponsored Events.
81: Corporate Sponsorships.
82: Corruption.
83: Country-of-Origin Effects.
84: Credit Rating.
85: Credit Reporting.
86: Crisis.
87: Crisis Response Strategies.
88: Critical Theory.
89: Cross-Sector Partnerships.
90: Curation.
91: Defamation.
92: Disclosure.
93: Distorted Images.
94: Edelman Trust Barometer.
95: Elaboration Likelihood Model of Persuasion.
96: Engagement.
97: Environmental Performance.
98: Ethical Business Practice.
99: Ethics of Reputation Management.
100: Ethos.
101: Europe, Corporate Reputation in.
102: Excellence Theory.
103: Executive Leadership.
104: Expectancy Violations Theory.
105: Expectation Management.
106: Expertise.
107: Facework.
108: Familiarity.
109: Feedback.
110: Field Theory.
111: Financial Intermediaries.
112: Financial Performance.
113: Financial Restatements.
114: Firm Celebrity.
115: First Amendment.
116: Framing Theory.
117: Guilt by Association.
118: Guru Theory.
119: Halo Effect.
120: Hypocrisy.
121: Image Repair Theory.
122: Impression Management Theory.
123: Indicators of Reputation.
124: Information Intermediaries.
125: Information Processing.
126: Innovation.
127: Institutional Theory.
128: Integrated Marketing Communications.
129: Interpersonal Communication.
130: Issue Ownership Theory.
131: Issues Management.
132: Journalism.
133: Justice.
134: Key Messages.
135: Latin America, Corporate Reputation in.
136: Leadership&#x2019;s Role in Reputation.
137: Legacy Organizational Identity.
138: Legal Sanctions.
139: Legitimacy.
140: Libel.
141: Litigation.
142: Management, Corporate Reputation.
143: Marketing.
144: Markets.
145: Meaning.
146: Media.
147: Media Dependency Theory.
148: Media Effects Theory.
149: Media Law.
150: Media Relations.
151: Media Reputation.
152: Mediatization.
153: Message Design.
154: Message Integrity.
155: Messages.
156: Middle East, Corporate Reputation in.
157: Mindful Learning.
158: Moments of Truth.
159: Multiple Reputations.
160: Names.
161: Naming and Shaming.
162: Network Analysis.
163: Network Theory.
164: Neuroscience.
165: News Media.
166: Noise.
167: Nonmarket Strategy.
168: North America, Corporate Reputation in.

The SAGE Encyclopedia of Corporate Reputation.css-1p8rvzy{position:absolute;padding-left:8px;}

The SAGE Encyclopedia of Corporate Reputation