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Marketing

Business & Economics

Public Relations

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

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B2B & B2C

<P>Reflecting the ever-increasing changes in the public relations industry, this book offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner's day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.</P>

Public Relations Theory

PUBLIC RELATIONS THEORY

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Brief Contents.
Detailed Contents.
Introduction.
Acknowledgments.
About the Authors.
1: Integrating Theory and Practice.
2: Persuasion Theories.
3: Interpersonal Communication Theories.
4: Organizational Theories.
5: Mass Media Theories.
6: Public Relations Models.
7: Public Relations Theories.
8: Digital Media Theories.
9: Social Media Theories.
10: The Future of Public Relations Theories.
References.
Index.

Public Relations Theory.css-1p8rvzy{position:absolute;padding-left:8px;}

Public Relations Theory