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B2B GT

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B2B & B2C

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.

Nike

LIBRARY Adult

POST SECONDARY FOUR YEAR

12th+

COLFR

COLSO

COLJR

COLSR

NIKE

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Recent Titles in Corporations That Changed the World.
Title Page.
Copyright Page.
Dedication.
Contents.
Foreword.
Acknowledgments.
Introduction.
1: Inspiring Excellence.
2: The Vision behind the Victory.
3: Just Do It.
4: Become Legendary.
5: Setting Precedents in College Sports.
6: When Nike Athletes Stumble.
7: High-Tech Is High Stakes.
8: Serving as a Role Model.
9: The Rich Get Richer.
10: Sharing the Wealth.
11: There Is No Finish Line.
Notes.
Index.
About the Author.

Nike.css-1p8rvzy{position:absolute;padding-left:8px;}

Nike