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<P>Reciprocity is now possible—for the first time—on a massive scale. In this prescient book, Bob Johansen and Karl Ronn explain how to create what they call a reciprocity advantage. By sharing your assets intelligently with carefully chosen partners, you can learn how to make money in new ways and have a broader social impact. It’s a powerful source of disruptive business innovation.</P>

The Reciprocity Advantage

12th+

THE RECIPROCITY ADVANTAGE

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Other Frontmatter.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Dedication.
Contents.
Preface.
Introduction: The New Way to Grow a Business.
Reciprocity on a Massive Scale.
1: Reciprocity Right-of-Way.
2: Partnering to Do What You Can&#x0027;t Do Alone.
3: Experimenting to Learn: How to Make Money in New Ways.
4: Amplifying to Create Scale.
Future Forces That Will Demand Reciprocity.
5: How the Digital Natives Will Disrupt Rights-of-Way.
6: How Socialstructing Will Disrupt Partnering.
7: How Gameful Engagement Will Disrupt Experimenting to Learn.
8: How Cloud-Served Supercomputing Will Disrupt the Practice of Scaling.
How to Develop Your Own Reciprocity Advantage.
9: How to Uncover Your Right-of-Way.
10: How to Find the Best Partners for You.
11: How to Learn by Experimenting with Many Open Iterations.
12: How to Scale Your Reciprocity Advantage.
13: When the Future is Reciprocity.
Notes.
Bibliography.
Acknowledgments.
Index.
About the Authors.

The Reciprocity Advantage.css-1p8rvzy{position:absolute;padding-left:8px;}

The Reciprocity Advantage