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THE TRANSFORMATIONAL CONSUMR: FUEL LIFELONG LOVE AFFAIR

Marketing

Business & Economics

Consumer Behavior

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>The Transformational Consumer. They are the most valuable, least understood customers of our time, buying over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. This book takes readers on a hero’s journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, the author issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers’ problems. Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.</P>

The Transformational Consumer

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Title Page.
Copyright Page.
Dedication.
Contents.
Prologue: Thirty Years of Transformation.
Introduction: How to Transcend the Transactional.
1: Meet the Transformational Consumer.
2: Removing Resistance and Triggering Progress.
3: The Hero&#x2019;s Journey of Your Transformational Consumer.
4: Your Call to Adventure.
5: Rethink What You Sell.
6: Rethink Your Customer.
7: Rethink Your Marketing.
8: Rethink Your Competition.
9: Rethink Your Culture.
Conclusion: Transcendence: The Natural State of Things.
The Transformational Consumer Self-Assessment: What Do you Need to Rethink First?.
Notes.
Acknowledgments.
Index.
About the Author.
Other Backmatter.

The Transformational Consumer.css-1p8rvzy{position:absolute;padding-left:8px;}

The Transformational Consumer