footer-social-menu-component

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Products

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Support

About Us

Blogs

Press Center

Events

News

Careers

Partnerships

Contact Us

Our Company

container

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

secondary-storefront-menu

mega-menu

Browse by Institution Type

Browse by Product Type

secondary-primary-menu

Request a Trial

Account Information

bundle-connector

footer-legal-menu

Terms of use

Privacy

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

footer

cengage:galethorndikeseo

zone2

footer-menu-component

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

config

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

header-component

footer-legal-menu-component

gale-footer

zone1

FIND YOUR REP

support-order-2

zone3

header

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

single-column

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

Library & Information Science

Education & Professional Development

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, <EM>A Short-cut to Marketing The Library</EM> provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

A Short-Cut to Marketing the Library

PROFESSIONAL & REFERENCE

COLFR

COLSO

COLJR

COLSR

A SHORT-CUT TO MARKETING THE LIBRARY

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
About the Author.
Acknowledgements.
1: Introduction.
2: Why Is Marketing so Important?.
3: Marketing Tools.
4: Marketing in Practice.
5: Who Else Can Help Us? Publishers&#x2019; Marketing Suggestions.
Conclusion.
References.
Further Information.
Index.

A Short-Cut to Marketing the Library.css-1p8rvzy{position:absolute;padding-left:8px;}

A Short-Cut to Marketing the Library