secondary-primary-menu

zone2

container

products

header

secondary-account-menu

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

footer-legal-menu-component

header-component

footer

config

cengage:galethorndikeseo

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

Profile

Orders

Wish List

Fast Order Entry

My Account

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

footer-legal-menu

Terms of use

Privacy

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Products

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Support

Partnerships

Contact Us

zone3

gale-footer

mega-menu

FIND YOUR REP

support-order-2

Account Information

bundle-connector

Browse by Institution Type

Browse by Product Type

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

footer-menu-component

footer-social-menu-component

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

single-column

zone1

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

MARCONOMICS: DEFINING ECON THRGH SOCL SCI CONSMR BEHAVR

Economics

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.</P>

Marconomics

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Author Biography.
Acknowledgments.
Preface.
Abstract.
The Flagging World of Mainstream Classical Economics.
1: Economics of Power &#x2014; Failure of Classical Economics.
2: Origin of the Economic Belief System.
3: The View of Notables: Questioning the Creed.
4: Works of Dissent.
5: Discarding the Tenets of Belief; Part One &#x2014; The General Case.
6: Challenging the Tenets of Faith; Part Two &#x2014; In Business.
The Shift Toward Behavioral Economics.
7: The Emergence of Behavioral Economics.
8: Shifting Toward Economic Reality in the Marketplace.
9: The Role of Buyer Behavior and Economics.
Introduction to Marconomics.
10: Major Variables of Economic Performance.
11: Scientific Evidence from the Market Place.
12: The Economy in Four Dimensions.
Building Marconomic Models &#x0026; Society.
13: The Entrepreneurial Economy.
14: The Managed Economy.
15: The Mass Market Economy.
Advancing the Future.
16: Marconomics: Future Direction for Research.
17: Revising Priorities.
18: Toward a Creative Economy.
Appendix A: List of Cognitive Biases.
Appendix B: The Argument for a New Program in Marconomics and Entrepreneurial Economics.
References.
Index.

Marconomics.css-1p8rvzy{position:absolute;padding-left:8px;}

Marconomics