header-component

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

mega-menu

Browse by Institution Type

Browse by Product Type

Products

Support

container

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

single-column

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

cengage:galethorndikeseo

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

About Us

Blogs

Press Center

Events

News

Careers

Partnerships

Contact Us

Our Company

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

header

zone3

footer-legal-menu

Terms of use

Privacy

secondary-primary-menu

Request a Trial

zone2

config

zone1

footer-menu-component

gale-footer

footer-legal-menu-component

FIND YOUR REP

support-order-2

Account Information

bundle-connector

footer

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-social-menu-component

Revenue Management for Hospitality & Tourism

REVENUE MANAGEMENT FOR HOSPITALITY & TOURISM

Finance

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Written by leading academic and industry experts actively engaged in revenue management, research and teaching, this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous, challenging, and contemporary material to get to the core of the subject and make the theory and practice lively, relevant and engaging. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of real world practice. Both sections provide references to past and present good practice, along with insight into best practice in companies leading the revenue management agenda in markets all over the world. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective.</P>

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Title Page.
Copyright Page.
Contents.
Preface.
Acknowledgements.
Introduction.
About the Editors.
1: Revenue Management Concepts and Techniques.
2: The Emergence of Yield Management.
3: The Components of Revenue Management.
4: The Role of the Revenue Manager.
5: The Revenue Manager&#x0027;s Approach.
6: Setting up a Revenue Management System.
7: Revenue Management in Practice.
8: Revenue Management for Fixing Quotas and Prices of Perishable Commodities under Uncertainty.
9: Revenue Management in China&#x0027;s Lodging Sector: Practices and Challenges.
10: Restaurant Revenue Management.
11: Revenue Management at Heritage Visitor Attractions.
12: Theme Parks Revenue Management.
13: Revenue Management in the Cruising Industry.
14: Revenue Management in Hotels and Airlines: A Critique.
15: Car Rental Revenue Management.
16: Revenue Management and Customer Relationship Management.
17: Staff Empowerment and Revenue Management.
18: Risk Management as a Tool to Optimise Revenue during Black Swan Events.
19: Timeshare Revenue Management.
Conclusion.
Index.

Revenue Management for Hospitality & Tourism.css-1p8rvzy{position:absolute;padding-left:8px;}

Revenue Management for Hospitality & Tourism