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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

ADV TRSM MRKTNG: DGTL MRKTNG SOCL MED TRSM HSPTLTY ORG

Industry

Business & Economics

Tourism and Hospitality

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travelers and service providers and explores future digital marketing and social media research trends.</P>

COLFR

COLSO

COLJR

COLSR

College Freshman

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Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Preface.
Author Biographies.
1: Definition and Functionality of Social Media.
2: Thematic Social Media Research Trends in Hospitality and Tourism: A Bibliometric Approach 2019-2020.
3: Social Media Marketing Activities: Studying Social Identification, Trust, Value and Loyalty.
4: The Role of Social Media Marketing in the Travel Planning and Decision-Making Processes of Today&#x2019;s Travelers.
5: The Instagram Effect on the Transformation of Tourist Behavior to Overtourism.
6: The Role of Emoji Use in Destination Decision Making.
7: Content Marketing: Definition, Cases, and Helpful Tactics.
8: Examining Contextual Factors Influencing Hotel Mobile App Satisfaction.
9: Big Data Analytics and Database Marketing.
10: Customer Relationship Management Through Blockchain Technology.
11: Extended Reality and Gamification In Destination Marketing Organizations: Current Perspectives and Future Opportunities.
Index.

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations.css-1p8rvzy{position:absolute;padding-left:8px;}

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations