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MANAGEMT FOR PRFSSNLS: CASE STUDIES ON SOCIAL MARKETING

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.  The title presents up-to-date case studies in practical applications of social marketing theory; provides international and multicultural case evidences on social marketing; and highlights the importance corporate social marketing and their implementation in companies.</P>

Case Studies on Social Marketing

COLFR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Preface.
Contents.
List of Contributors.
1: Theoretical Background: Introduction to Social Marketing.
2: Social Marketing Cases: Environment.
3: Greenpeace: The Threat of the Dark Side of Volkswagen.
4: Plan of Action Against the Fire: Educational Programme &#x201C;Bombi, the Firefighter&#x201D;.
5: Greenpeace&#x2019;s Detox Campaign: Towards a More Sustainable Textile Industry.
6: Social Marketing Cases: Public Health.
7: Going Beyond Downstream Social Marketing: The Case of &#x201C;Jamie&#x2019;s Food Revolution&#x201D;.
8: How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain).
9: The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection.
10: Social Marketing Applied to HIV/AIDS Prevention: The Case of a Five-Year Governmental Response in Portugal.
11: Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketing Campaigns in Romania.
12: Vidyasagar Institute of Mental Health: Bringing People Together for a Cause.
13: How to Encourage the Consumption of Tap Water: A Case Study on &#x00C1;guas do Porto.
14: Social Marketing Cases: Society, Culture and Education.
15: The Role of Social Marketing in a Controversial Cause: The Eradication of Child Marriage.
16: A Successful Festival for Kids in Gy&#x0151;r.
17: Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study.
18: The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing.
19: The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area.
20: Social Marketing Cases: Safety and Security.
21: Preventing Youth Violence in El Salvador: A Relational Social Marketing Model.
22: Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies.
23: Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study.
24: Social Marketing in the General Directorate of Traffic&#x2019;s Campaign Called &#x201C;Caminantedigital&#x201D;.
25: Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal).

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Case Studies on Social Marketing