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SPRINGER SERIES IN FASHION BUSINESS: FASHION AND FILM

Marketing

Business & Economics

Consumer Behavior

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films' or ‘fashion and music videos' are covered in order to get a more complete analysis from a consumer influenced perspective. The book provides an essential overview of the growing phenomenon of moving images in fashion retail and apparel; presents a data-oriented analysis of the state-of-the-art and outlines its future development; and explores the use of film and video from a consumer-influenced perspective.</P>

Fashion and Film

COLFR

COLSR

Duration

Duration Unit Of Measure

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Front Cover.
Other Frontmatter.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
Editor and Contributors.
List of Figures.
List of Tables.
1: An Introductory Viewpoint to Fashion and Film.
Contemporary Traditional Use of Films in Fashion.
2: Cinema Films Influencing Fashion.
3: Fashion and Fashion Advertisement in TV&#x2014;Study Germany.
4: Fashion Product Placement in International TV Series.
Social Media Altering the Use of Moving Images in Fashion.
5: YouTube Fashion Videos.
6: Instagram Fashion Videos.
7: Self-referencing Fashion Brand Films.
8: Music Videos and Fashion Business&#x2014;Hip-Hop Study.
New Use of Films in Fashion Commerce.
9: Fashion Show Films.
10: Event Films Influencing Fashion.
11: Overview of Product Presentation with Moving Images in Fashion E-Commerce.
12: Current Use of Moving Images for Product Presentation in Fashion E-Commerce.
13: Analysis of Moving Images in Fashion Stores in Stuttgart.
Future Forms of Moving Images for Fashion Business.
14: The Future of Fashion Films in Augmented Reality and Virtual Reality.

Fashion and Film.css-1p8rvzy{position:absolute;padding-left:8px;}

Fashion and Film