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EBK: PUBLIC RELATIONS IN ASIA: AN ANTHOLOGY

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This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country.

<p>Key features include: <ul><li> Comprehensive information on the history, development and role of Public Relations in 10 Asian countries
<li> A highlight of the linkage between public relations and the socio-economic environment of each country, as well as the critical impact of infra-structural elements on Public Relations
<li> Case Studies describing the problems faced by organizations and how they used public relations to meet these challenges</ul>

Public Relations in Asia (eBook)

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Contents
The Contributors
Preface

1. Public Relations Practice and Research in Asia: A Conceptual Framework
by Krishnamurthy Sriramesh, Nanyang Technological University (Singapore)

2. Glocalization: Public Relations in China in the Era of Change
by Chun-ju Flora Hung, Hong Kong Baptist University (Hong Kong)
and Yi-Ru Regina Chen

3. Public Relations in India: A Profession in Transition
by Nilanjana Bardhan, Southern Illinois University-Carbondale (USA)
and Krishnamurthy Sriramesh, Nanyang Technological University (Singapore)

4. Public Relations in Hong Kong: An Evolving Field in a Fast-Changing City
by Ni Chen, Hong Kong Baptist University (Hong Kong)

5. Public Relations in the Philippines: A Cultural, Historical, Political, and Socio-economic Perspective
by Zenaida Sarabia-Panol, Middle Tennessee State University (USA)
and Caterina Lorenzo-Molo, University of Asia and the Pacific (Philippines)

6. Public Relations on Taiwan: Evolving with the Infrastructure
by Bey-Ling Sha, University of Maryland, College Park (USA) 
and Yi-Hui Huang, National Chenchi University (Taiwan)

7. Public Relations in Saudi Arabia
by Hamoud Al-Badr, Shura Council (Saudi Arabia)

8. Public Relations in Malaysia from its Colonial Past to Current Practice
by Syed Arabi Idid, International Islamic University Malaysia (Malaysia)

9. In Search of Professional Public Relations: Hong Bo and Public Relations in South Korea
by Samsup Jo, Texas Tech University (USA) 
and Jooho Kim, Cheil Communications (S. Korea)

10. The Development of Public Relations in Indonesia
by Elizabeth Goenawan Ananto, Trisakti University (Indonesia)

11. From Propaganda to Strategic Communication: The Continuing Evolution of the Public Relations Profession in Thailand
by Daradirek Ekachai, Marquette University, Milwaukee (USA) 
and Rosechongporn Komolsevin, Bangkok University (Thailand)

12. Epilogue: The Need for Multiculturism in Public Relations Education in Asia
by Krishnamurthy Sriramesh, Nanyang Technological University

Public Relations in Asia (eBook).css-1p8rvzy{position:absolute;padding-left:8px;}

Public Relations in Asia (eBook)