On-demand Webinars

Indentify Groups That Use the Internet

Investigate internet connectivity during the pandemic and how to identify groups that use the internet (and don't) for more targeted outreach.

Analyze Circulation of Non-English Materials

Hear from Phil Gunderson at San Diego Public Library on how MARC record language codes can be used to create a dashboard analyzing circulation of non-English materials.

Use Data for Grant Writing and Reporting

Learn ways to leverage data and Gale Analytics for grant writing and reporting to stakeholders.

Support Those Highly Affected by COVID-19

Identify how your library is serving specific races and ethnicities while attributing income and level of education.

Examine Usage Pre- and Post-Pandemic

Uncover changes in patron behavior by looking at eBook activity before and after a significant event.


Quick How-To Tutorials

NEW! How to Create a Service Area

Watch this seven-minute video to learn about the newly added “Create a Service Area” tool, and how to generate a custom-made .kml file.

Reach Your Community Using Estimated Household Income

In this seven-minute video, explore segmenting your data by estimated household income.

Leverage Improved Data Upload Workflow

In this five-minute video, explore recent platform updates that make data upload easier for all Gale Analytics users.

Connect with Households that Have Children

In this five-minute video learn how you can better serve households in your community that are likely to have children.


Understanding Experian Segmentation

Explore the Mosaic® Segmentation Model

In this four-minute video, learn about Experian's 71 Mosaic segments and how they can help you plan services, offerings, and communications.

Interpret Data in the Experian Segmentation Portal

In this three-minute video, explore how the 600 data points for each of the 19 groups and 71 segments are gathered and can be interpreted. 

Use the Audience Tool in the Experian Segmentation Portal

In this three-minute video, learn how to use the Audience Tool to identify Mosaic Groups or Types that best fit your priorities.

Use the Compare Tool in the Experian Segmentation Portal

In this three-minute video, learn how to use the Compare Tool to uncover the means and likelihood indices across Mosaic Groups or Types.

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Your Support Team

Customer Success Manager

Anne Nagrant

From your initial onboarding to recent updates and custom training sessions that engage you and your staff, Anne will help you get the most out of Gale Analytics. 

Marketing Analytics Consultant

Lisa Novohatski

Experienced in data analytics for public libraries, Lisa is available to help customers with any data or analytical need. Whether you're looking to understand your community in a specific way, need assistance interpreting data, or would like to simply chat with an expert, email Lisa anytime.