Inspire Intentional Strategic Plans for Library Marketing
Managing your library’s many priorities, programs, collections, and resources can be overwhelming—especially if you don’t have a large team with the time and experience to share responsibilities. To meet strategic planning initiatives, marketing is just one of countless objectives librarians must juggle.
Marketing is essential for connecting your community to the library and driving the usage of your resources. From managing media communications to creating promotional materials to sharing on social media sites like TikTok, marketing initiatives for your library can take many forms.
Reduce the guesswork and potential stress of creating and fulfilling marketing objectives with Gale Analytics. This tool helps balance community demographic insight with your library’s own data to fuel more efficient strategic marketing plans.