Rufus Jackson Jones is from Birmingham, the place Dr. Martin Luther King Jr. called the most segregated place in the country. A place that in 1963 is full of civil rights activists including Dr. King. The adults are trying to get more attention to their cause - to show that separate is not equal. On a May morning in 1963, Rufus and his buddies join thousands of other students to peacefully protest in a local park. There they are met with policemen and firemen who turn their powerful hoses on them, and that's where Rufus realizes that they are the fire. And they will not be put out.