Thorndike Press

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

  • W. Chan Kim
  • Renee Mauborgne
  • Offered By:
  • ISBN-10: 0316396796
  • ISBN-13: 9780316396790
  • DDC: 658.8
  • Shipping Weight: 1.50 lbs ( .68 kgs)
  • Hardcover
  • Published/Released October 2017

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About

Overview

New York Times Bestseller
#1 Wall Street Journal Bestseller
USA Today Bestseller

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.