Public libraries can conduct targeted direct mail or email campaigns with ease based on demographic insights.
Gale Analytics: Patron Segmentation
Uncover who your patrons are (and aren't) so you can make data-driven decisions and drive meaningful outcomes aligned to library's mission and goals. Discover the types of patrons your library attracts easily and what types of users need better outreach with the actual percent in opportunity.
Gale Analytics: Physical Collections
Public libraries can easily learn how their community is using resources by blending unique checkout data with demographic and lifestyle information.
Strategically prepare your voting patrons for an upcoming election that has your library's budget on the ballot.
Gale Books and Authors offers new ways to explore the endless possibilities and combinations of books, authors, genres and topics.
Gale Business: DemographicsNow
Connects users with timely, actionable market research for small business communities as well as demographic, psychographic, and consumer insights in targeted geographic locations to support business- planning activities. Entrepreneurs can use this rich data to help them choose a business location, research competitors, analyze market size and demographics, develop direct marketing lists, profile current customers and prospective customers, and much more—making it ideal for gaining customer and market insights.
Gale Business: Entrepreneurship
Mapped to four key business stages—plan, fund, start, and manage—, this resource covers all major areas of starting and operating a business, including financing, management, marketing, human resources, franchising, accounting, and taxes. More than 850 business plans are included from the Business Plans Handbook series, with new business plans added monthly to help entrepreneurs plan, fund, start, and manage their business. Now integrated with G Suite for Education and Microsoft Office 365 tools.
Offers a step-by-step guide to starting and optimizing a business as well as how to manage it. The intuitive dashboard walks users through five areas of exploration to develop a plan focused on long-term success and the 400 highly-curated links to “Helpful Resources” inform and assist them in completing business planning activities. This planning tool includes integrated access to Gale’s top business and legal resources, providing additional content and small business planning tools at their point of need.
A customizable collection of 23 digital directories that allows users to easily search, sort, export, and analyze content across the platform based on the information needs of their customers. Essential for business research and marketing, popular titles include Ward’s Business Directory, Brands and Their Companies, and Encyclopedia of Associations.
Gale Entrepreneurship Business Collection
Authoritative periodical content including 4,000 leading business and trade publications, updated daily. Complementing these titles is a selection of international, U.S., and regional news publications.
Our largest general-interest periodical resource allows users to find the information they want quickly, with intuitive searching that ensures they tap into quality sources.
Whether a lifestyle change, homework assignment, or passing interest, Gale Health and Wellness offers reliable health information, now, with user experience enhancements, collaboration tools, and mobile optimization.
Provides contextual information on the world's most influential people. Over 600,000 biographical entries cover a range of historically significant figures and present-day newsmakers.
Provides contextual information on a broad range of Canadian topics. Features authoritative reference content written from a Canadian perspective and organized into a user-friendly portal experience.
Offers interdisciplinary content that reinforces the development of skills such as critical thinking, problem solving, communication, collaboration, creativity, and innovation.
Gale In Context: Environmental Studies
Focuses on the study of sustainability and the environment. Topics include ecosystems, global warming, food safety, and introductions to environmental disasters.
Gale In Context: For Educators
Gale In Context: For Educators is a new addition to the Gale In Context product suite. This unique resource makes it easy for educators to curate their classroom curriculum by accessing state and national standards-aligned content sourced from their Gale In Context student databases, along with exclusive lesson plans, activities, and project plans.
Gale In Context: Global Issues
Supports global awareness. Authoritative content empowers learners to critically analyze and understand the most important issues of the modern world.
Full of student resources including, papers, projects, and presentations that empower the development of critical thinking and problem-solving skills with content aligned to national and state curriculum standards.
Gale In Context: Middle School
Made specifically for middle schoolers, this resource combines reference content with age-appropriate videos, newspapers, magazines, primary sources, and much more.