The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led

Author John Abram - Paul Hawkes
Publisher Wiley-Blackwell
Format
Quantity
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  • Author
    John Abram - Paul Hawkes
    Publisher
    Wiley-Blackwell
    Volume
    Copyright
    2006
    ISBN13
    9780470858813
    Release
    Format
    eBook
    Grade Level
    College Freshman - 170
    DDC
    TBD
    Related Series
    • The Small Business Owner
    • eBook Titles for The Small Business Owner

    Overview

    Written in a lively and readable by two experienced consultants, this book argues that far too much has been made of customer satisfaction and the primacy of the consumer at the expense of hard-edged commercialism. In the rush to jump on the 'customer is king' bandwagon, most organizations have failed to remember that the first rule of being in business is to make money. And now they are suffering the financial consequences. This pragmatic book destroys seven key myths about customer management that have achieved an almost folkloric status, and provides a step-by-step action plan for linking customer focus with commercial goals. The result will be a balanced organization that is customer-driven - not customer-led.