Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted. They shouldn't. Research reveals that these core relationships are often the weakest...and can prove more vital than missed networking opportunities. Whether working with employees or associates, vendors or customers, this guide gives you the tools you need to become an intentional, masterful relationship-builder. The book helps you establish common ground, focus on collaboration instead of command, put people before process, demonstrate worthy intent, and make every interaction matter. Even the best-laid strategic plans are worthless without caring, real-life connections. It's time to invest in the bonds that will drive sustainable success.