Many people hesitate to ask for money because they are searching for the perfect words to use. From Laura Fredricks, the author of bestseller The ASK, comes Winning Words for Raising Money, a new resource for anyone tasked with the job of asking for money for themselves, their nonprofit, or their business. Winning Words focuses like a laser on the one crucial element that can make or break a carefully planned approachfinding the right words and saying them at the right time. Winning Words helps you feel positive, enthusiastic, and empowered in finding those words and saying them at the right time. As Fredricks explains, finding the right words takes concentration, presence, and focus because you must take into consideration the words you are comfortable with as well as the words that will resonate with the person or people you are engaging. Rather than offering a cookie-cutter method, this book is designed to help you tailor a persuasive approach that gets results. Winning Words is filled with more than 60 winning phrases from which to choose and 10 exercises that can help you define your individual style. Once you complete the exercises, you will have your own customized playbook that can be put into action immediately. Winning Word presents a five-step process that includes everything you need to know to let the words and your own personality lead you to fundraising success. Sprinkled throughout are illustrative examples that clearly show how to put money in your hands. About the Jossey-Bass Short Format Series Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers, and leaders around the world with must-have, just-in-time information in a concise and actionable format.