As the ongoing pandemic crisis demonstrates, the landscape of the event sector is dramatically changing, and event organizations must adapt to the new conditions. New opportunities are created that will need to be identified and leveraged. Now more than ever, the events industry must develop capacity for readiness, adaptability and resilience to achieve both their own recovery, survival and prosperity, as well nurturing versatility in terms of how they can be employed to serve their host communities' needs in a post-crisis recovery.