Find out how the American marketplace has been transformed by the Great Recession in the new 11th edition of Best Customers: Demographics of Consumer Demand , with all-important 2013 spending data. This work provides a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition includes analyses of spending trends before (2000 to 2006) and after (2006 to 2013) the Great Recession, product by product. This work is intended for marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the dynamics of the American marketplace.