This collection covers two essential parts of competitive intelligence research, Human Source Collection (often called primary research) and Published Source Collection (also called secondary research or literature searching). Part of the Competitive Intelligence Series, this title will include discussion of the techniques utilized by both intelligence gathering strategies, covering such topics as: how/when to use human sources for intelligence applications; gathering intelligence at trade shows and conferences; and developing solid research methods for intelligence information gathering and analysis support. Also included are convenient search templates and charts of source categories for the fundamental types of CI analysis.
Titles in this bundle include:
Know! Competitive Intelligence: Human Source Collection
Know! Competitive Intelligence: Published Source Collection
