Handbook of Research on the Impact of Fandom in Society and Consumerism
Emerging Innovative Marketing Strategies in the Tourism Industry
The Promise and Perils of Technology: Filter Bubbles and You
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Driving Digital: The Leader's Guide to Business Transformation Through Technology
Marketing in Tourism Hospitality, Events and Food: A Critical Approach
Secret Sauce: How to Pack Your Messages with Persuasive Punch
The SAGE Handbook of International Corporate and Public Affairs
Diverse Methods in Customer Relationship Marketing and Management
Green Marketing as a Positive Driver Toward Business Sustainability
Stereotypes: The Incidence and Impacts of Bias
Food in America: The Past, Present, and Future of Food, Farming, and the Family Meal
Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint