The Business and Culture of Sports: Society, Politics, Economy, Environment
Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
Branding with Powerful Stories: The Villains, Victims, and Heroes Model
The Promise and Perils of Technology: Filter Bubbles and You
Encyclopedia of Major Marketing Strategies
Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Looking Forward: Filter Bubbles and Targeted Advertising
Gender and Diversity: Concepts, Methodologies, Tools, and Applications
Food in America: The Past, Present, and Future of Food, Farming, and the Family Meal
Handbook of Research on Narrative Advertising
Handbook of Research on the Impact of Fandom in Society and Consumerism
Green Marketing as a Positive Driver Toward Business Sustainability
Upside: Profiting from the Profound Demographic Shifts Ahead
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Social Media Marketing: Breakthroughs in Research and Practice
Global Branding: Breakthroughs in Research and Practice
The SAGE Encyclopedia of Corporate Reputation