Green Marketing as a Positive Driver Toward Business Sustainability
Authenticity: Building a Brand in an Insincere Age
Looking Forward: Filter Bubbles and Targeted Advertising
The Promise and Perils of Technology: Filter Bubbles and You
Handbook of Research on the Impact of Fandom in Society and Consumerism
Stereotypes: The Incidence and Impacts of Bias
Ethical Living: Ethical Fashion
Global Branding: Breakthroughs in Research and Practice
Encyclopedia of Major Marketing Strategies
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
Handbook of Research on Microfinancial Impacts on Women Empowerment, Poverty, and Inequality
Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
Environmental Awareness and the Role of Social Media
Branding with Powerful Stories: The Villains, Victims, and Heroes Model
Gender and Diversity: Concepts, Methodologies, Tools, and Applications
Myth in Modern Media Management and Marketing
Application of Gaming in New Media Marketing