Overview
Radio is a high-profile and exciting field that attracts many aspiring workers throughout the United States. With Americans spending a significant amount of time in the car, the influence of radio is expected to grow in the coming years. And as radio stations are now broadcast globally via the Internet, and new technology, such as satellite radio, becomes available, many new opportunities are emerging for those who want to get into the industry. Providing insight into a field that is fairly accessible for those willing to start out in small markets and work their way up to the big time, Career Opportunities in Radio profiles more than 70 jobs that are available in the field, both for those just starting out and for more seasoned professionals alike. Profiles are grouped into a number of different categories, including News, Sports, Sales, Management, Public Relations, Traffic, Engineering, and Programming. Each profile offers reliable, concise information about the duties and responsibilities, prospects and salaries, and required skills or experience associated with the job. Several extensive appendixes provide current listings of colleges, associations, radio stations (small, middle, and major markets), and more. Careers profiled include: On-air personality/disc jockey; Business reporter; Sportscaster; Advertising account representative; Billing specialist; Publicist; Studio engineer; Program director; Website content producer; and more.
