These archives from Gale Primary Sources provide researchers with first-hand content, including economic and financial literature like editorials, news, surveys, statistics, and industry reports.
Apply yourself to the field of business, industry, and finance. This includes companies, how they are managed, and their interactions with other businesses, governments, economies, and employees or contractors. The study of business can focus on an entire industry, such as the automotive or technology industry, or a single establishment. Those interested in studying business can examine it from a global perspective or with a narrow scope of a single country or region.
Regardless of size and location, all businesses have certain characteristics in common. For example, the primary goal of all businesses is to maximize profits and minimize costs. This requires a basic understanding of economics and finance. Many businesses employ financial analysts who look at the market and the economy as a whole to recommend the best strategy. Larger businesses have legal departments to ensure compliance with federal safety regulations, tax laws, and antitrust rules.
All businesses need workers, even if the only employee is the business owner. Businesses with multiple employees must manage them, which involves offering compensation and other benefits such as health care coverage. To assist in managing employees, larger corporations create human resource departments. In some industries, workers have formed unions to enter into collective bargaining with management.
All businesses must also find a way to promote themselves to current and prospective customers through a variety of promotional strategies and tactics to increase market share. Marketing in the twenty-first century includes a combination of traditional and digital tactics. Traditional marketing includes buying ads in print, creating flyers and brochures, sponsoring events, and launching direct mail advertising campaigns. Digital marketing includes search engine optimization (SEO) or search engine marketing (SEM), digital advertising, content marketing, email promotions, hosting and maintaining a website, and social media campaigns (Facebook, LinkedIn, Twitter, and blog posts).
Sales is the critical function of a business. Depending on the business model, sales can be completed through inside sales, outside sales, or online sales. Inside sales relies on communication with customers by email, phone, or online. Outside sales is more formal and is often done face-to-face with a customer. Online sales rely on selling products and services through an e-commerce platform, often with no one-on-one communication between the buyer and the seller.
Explore what Gale can provide on this topic:
Containing robust and highly detailed demographic data, Gale Business: DemographicsNow is ideal for gaining purchaser and market insights as you consider opening a business, finding an untapped audience for your products, analyzing the shifts and needs of a given population, and more. Reporting capability allows users to rapidly produce a variety of compiled reports to help users make informed and accurate decisions on demand.
This database offers instant access to full-text articles from financial publications and economics journals, including Money Life, Journal of Consumer Affairs, Strategic Finance, Real Estate Business Journal, and Stock Watch. The mix of economic and financial literature is useful knowledge for economic research, financial literacy, starting a business, developing economic policy, analyzing trends, constructing economic models, investing for the future, money management, researching interest rates, understanding the political economy, and more.
Bringing together information found in a variety of up-to-date business periodicals, including marketing publications and business journals, Gale OneFile: Communications and Mass Media contains articles on all aspects of the communications field, such as advertising, public relations, linguistics, and literature. Users can access full-text marketing articles from ADWEEK, Journal of the Academic of Marketing Science, Ad Age, and Campaign.
Gale Analytics lets librarians and administrators pair their public library's usage data with demographic visualizations of their community to inform planning, programming, collections, and marketing outreach efforts. This helps libraries make more informed decisions that lead to more strategic marketing plans and better outcomes. Features include saving dashboard outputs to share data visuals, manipulating data to target different demographics, and exporting marketing mailing lists to use for promotions.
Built for aspiring entrepreneurs and those with existing small businesses, Gale Business: Plan Builder provides a step-by-step process to produce complete business plans and other documents essential for gaining access to capital and growing their enterprise.
This historical archive is a comprehensive, accurate, and unbiased research tool for everyone studying economic and business history. Content includes full coverage of financial and economic issues around the world, national and international politics, financial well-being, management, and business.
Containing content published over 170 years, the Economist provides a unique, unbiased analysis of major world events, facilitates the comparison of economic trends across continents and centuries, and offers an ideal historical resource for cutting-edge ideas in an easily digestible form. This archive includes the entire backlog from the Economist Intelligence Unit, making it an ideal resource for research of the evolution of economic policy.
Emerging Economic Models for Global Sustainability and Social Development, 1st Edition
Business Science Reference | 2019 | ISBN-13: 9781522557883
Change is an inevitable aspect of human life. As time goes by, certain processes become inadequate. When it comes to economic systems, there is a need to review current models and revise them to meet new global demands in both developed and developing nations. Emerging Economic Models for Global Sustainability and Social Development, 1st Edition discusses economic, political, and social environments in the modern age, economic development in an era of global hyper-competition, dwindling natural resources, and a growing global skills gap. Featuring research on monetary policy, economic theory, and rural poverty, this eBook is ideally designed for business managers, policymakers, government officials, researchers, academic professionals, and undergraduate students seeking coverage on theoretical and empirical models in economic behavior.
Burstiness Management for Smart, Sustainable and Inclusive Growth: Emerging Research and Opportunities, 1st Edition
Business Science Reference | 2019 | ISBN-13: 9781522554431
Intervals of high-activity periods alternate with long, low-activity periods. Researchers have coined the term "bursts" to describe this phenomenon. As burstiness becomes more prevalent, it's necessary to understand how to manage, and receive, the benefits. Burstiness Management for Smart, Sustainable and Inclusive Growth: Emerging Research and Opportunities, 1st Edition covers themes such as burstiness in business and e-business applications, purchaser behavior, and sustainable development. It is an important reference source for business managers, business professionals, academic professionals, researchers, and graduate-level students interested in understanding how burstiness and its consequences are processed in diverse and dynamic environments.
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities, 1st Edition
Business Science Reference | 2018 | ISBN-13: 9781522551447
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods to reach their customers and stakeholders. Social media is a useful tool for developing relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities, 1st Edition examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics, such as brand identity, brand loyalty, and social media branding, this eBook is geared toward marketing professionals, business managers, and individuals interested in how social media, such as Facebook, LinkedIn, and Twitter, fits into today’s marketing environments.
Information Technology as a Facilitator of Social Processes in Project Management and Collaborative Work, 1st Edition
Business Science Reference | 2018 | ISBN-13: 9781522534723
Project management (PM), as a discipline, has been undergoing an incremental inclusion of theories, techniques, and processes from fields related to organizational behavior. Parallel to this has been the dominance of Information Technology (IT) projects within the field. This title provides emerging research that bridges the gap between IT and project management. While highlighting the importance of Information Technology and the social process of work, the readers will learn how PM applies techniques to achieve objectives through IT projects. This eBook is an important resource for project managers, executives, IT managers, consultants, students, and educators.
UXL Money: Making Sense of Economics and Personal Finance, 1st Edition
U·X·L | 2016 | ISBN-13: 9781573029834
UXL Money: Making Sense Of Economics And Personal Finance, 1st Edition enriches middle school students’ understanding of key concepts in economics, investing, and personal finance to help them develop financial literacy, improve analytical and problem-solving skills, and build a foundation for high school courses and beyond. Using abundant real-life examples to illustrate the relevancy of the topic, this set brings to life topics that are essential to students’ lives as purchasers, workers, and citizens.
Divided into three thematic volumes, this eBook covers the following topics: microeconomics and domestic trade, macroeconomics and international trade, and personal finances. Chapters provide easy-to-understand examples of key concepts and definitions for key terms. Sidebars cover important people, concepts, and events related to economics and finance. Charts and graphs illustrate concepts and provide opportunities for data analysis. Each chapter begins with critical-thinking questions to help students focus on the main points of emphasis. Chapters address topics like economic systems, competition, fiscal policy, global trade, saving and managing your money, credit and debt, investing your money, savings accounts, credit card debt, and more.
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